We are the most successful African Imports company globally at delivering the best customer satisfaction and customer experience in the market that we serve, be it in the field of Yam, African Organic Foods, African Arts, and all the products that we offer.
Our main vision is to be the number one (#1) distributer of African Organic Produce in the world.
Optimal Imports marketing strategy emphasizes on obtaining best quality produce that meets the need of our buyers in its target markets. The company treats its clients as family members and strives to give them the same loving individual care they would give.
Optimal Imports provides quick and prompt services to its customers while making the purchasing process easy for them. This is to help its customers to get the foodstuffs they need quickly, easily and affordably. The company sees the importance of adhering to customer’s specifications by delivering orders at the right time, in the right quantities and the right specifications. Optimal Imports concentrates on servicing customers from whom it has already secured firm orders while at the same time seeking new customers through networks already cultivated. This, the company believes, puts the company in a unique position to service niche markets and their more demanding needs. Profitability is expected to be excellent, especially in the yam export market due to the increasing demand for the produce.
Spear Liberty Limited is our major African food supplier in Ghana. A limited liability company located in Accra, Ghana. The company was incorporated at the Registrar-General’s Department in January 2011. The mission of the company is to purchase and package farm produce for export to external customers in Europe, the United States of America and Canada. The main products dealt in are fresh yams, coconut and cashew nuts. The company also deals in the export of assorted foodstuffs such as gari, palm oil, cassava, cocoyam, dried fish and dried bush meat.
The initiators of the company, Dr. Bernard Nsiah and Mr. Paul Nana Agyapong have worked for a number of companies in the export business for several years before deciding to set-up this company. They have therefore acquired rich experience in the export business.
In order to assure continuous supply of yams throughout the year and also maintain quality, the company has organized 500 farmers in the Northern Region into an association to cultivate yam of high quality on 500 acres of land. Dr. Nsiah who is an agricultural export provides trainings for the farmers so that they will follow Good Agricultural Practices (GAPs) in the production.
Similarly, the company has organized a group of women in Asuom in the Eastern Region to produce palm oil of high quality for export. The company has since incorporation exported 40 footer containers of yam to various clients. In 2014, Spear Liberty exported nine 40 footer containers of yam and one container of assorted foodstuffs to clients in Europe. In the first 6 months of 2015, the company has exported seven containers of yam and three containers of assorted foodstuffs to Europe and Canada.
Ghana has being promoting economic development through exports particularly non-traditional exports since the introduction of the Economic Recovery Program (ERP) in 1983. From 1997, horticultural exports from Ghana have grown tremendously. It is estimated that in 2000, total revenue from non-traditional exports was USD$74.5 million. According to an article published in Maritime and Transport Digest, Ghana’s non-traditional export sector saw a growth of 3.05% in 2013, amounting to USD$2.436 billion from the previous year’s figure of USD$2.364 billion, contributing 17.2% of total export revenue. Total earnings from the non-traditional export sector were driven by three main sub-sectors, namely, agriculture, processed and semi-processed foods and handicrafts. Processed and semi-processed foods topped the sub-sector with USD$2.110 billion followed by agriculture with USD$306.11 million and handicrafts with USD$2.46 million.
The National Export Strategy introduced by the government to raise the level of export proceeds from the non-traditional export sector is targeting to rake in USD$3.1 billion by the end of 2015. The horticultural sector products have been seen as having great potential in terms of both variety and export earnings within the agricultural non-traditional export sub-sector. The Government of Ghana’s program to transform the economy through export-led growth spearheaded by the promotion of non-traditional exports has therefore given impetus to the growth of the horticultural sector. Spear Liberty intends to take advantage of this opportunity.
Yam is a tropical vine tuber popular in Africa, the West Indies, parts of Asia and South and Central America. There are over 150 species of yam grown throughout the world. In 2000, global yam production was approximately 37.5 million tons of which 96% was grown in Africa. There is increasing global demand for yams. The USA, Canada and the European Union offer an ideal market for tropical foodstuffs businesses. This is due to the high concentration and patronage of these food items by nationals from Africa, the Caribbean, Latin America and Asia living in Europe, USA and Canada. These nationals crave for food from their countries of origin and are willing to spend money to buy them.
Yams are deeply tied to the lives, livelihoods and cultures in West Africa and among Africans in the Diaspora. In a report published in 2012, the International Institute of Tropical Agriculture (IITA), 48.1 million tons of yams are produced annually across 4.4 million hectares of land in West Africa’s yam belt which extends from Ghana, Ivory Coast to Nigeria, representing over 90% of the global production. The IITA report also asserts that so revered is the yam crop that yam festivals are celebrated in yam producing areas in Ghana.
Ghana is the third largest producer of yams in the world and also a leading yam exporter. In 2005, Ghana produced approximately 4 million tons and also exported up to 20.841 tons of fresh yams in 2008. According to the Ghana Yam Exporters Association, Ghana yam is well known and desired internationally for its sweeter taste. Domestically, yam is not only a main source of income, but it is a staple crop vital to food security. According to the Root and Tuber Improvement and Marketing Program (RTIMP), the most popular cultivars of yam for domestic and export markets are “Pona”, “Laribako” and “Dente”. Ghana has the potential for higher production and export volumes. However, inadequate access and high cost of seed yam has prevented producers from expanding the area under yam cultivation, despite the availability of fertile land and high demand for yam domestically and abroad.
Market Analysis Summary:- Spear Liberty is demined to make a huge impact in the export of yams to its destination markets. Currently, no company dominates the market. This is due to the fact that the export of non-traditional produce has only been given greater impetus by government policies in the last decade or so.